Telecomms giant Globacom, has denied media reports that it has terminated its brand endorsement deal with music duo, Peter and Paul Okoye, popularly known as PSquare. The company in a statement it released in Lagos on Thursday March 3 confirmed that, contrary to media speculations, the twins were still its brand ambassadors, and also stated that it was only in the process of reviewing contracts with its ambassadors, including the twins.
“We have not disengaged PSquare or any of our other ambassadors. We are currently in the process of reviewing our contracts with the brand ambassadors,” the statement said. The mobile network also stated that PSquare since 2010 when they were first signed on, had been among the company’s most valued ambassadors, and that it had been a mutually rewarding relationship between the two parties.
“We are proud of the role Globacom has played in the rapid upward trajectory of the musical career of these incredibly talented twin brothers,” Globacom affirmed. The statement added: “Globacom has also played a similar role in the exposure and economic empowerment of all the Nigerian entertainers, and others from neighbouring countries, who worked with us as brand ambassadors”.
“Globacom holds its brand ambassadors in the highest esteem and has a dignified procedure of managing its relationships with its brand ambassadors. Whenever brand ambassadors are to be engaged or disengaged, we usually follow the due process and dignify them by holding constructive discussions with them,” They concluded.
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