Producer and artiste Pharrell has announced his co-ownership in G-Star RAW, a jeans company. In a twitter post yesterday February 9, 2016, Pharrell wrote, On top of my business’, ‘As of today, proud to be a co-owner of @GStarRAW.’
On G-Star’s website he said, ‘G-Star is an independently minded and forward thinking company,’ ‘I believe they will be the definitive jeans brand of the 21st century. ‘I am looking forward to be part of that mission and to co-create G-Star’s future.’
Pharrell has been working with G-Star for two years via his Bionic Yarn on RAW for the Oceans, which uses recycled ocean plastic to make denim. He would also be charged with helping the company with its collections, advertising and business strategy.
The rapper-singer-producer also has the Billionaire Boys Club and ICECREAM clothing lines.
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